We’re currently working with Sheffield Theatres to engage non-traditional audiences in theatre productions.

We’re creating The Rehearsal Room to promote plays before, during and after performances. Potential theatre-goers will be able to use this virtual space to find out how plays are produced. The site’s content will be filmed here at The Workshop: we’re currently building a set in our offices. Users will also be able to explore the work of Sheffield Theatres through video, photos and interactive elements and add their own contributions.

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The Workshop has worked with John Smedley for almost 20 years.

Recently they asked us to design and produce press materials and sales team tools for their Autumn/Winter 2010 menswear and womenswear collections. We began by spending some quality time with their design team to understand the thinking behind each collection.

That time helped us draw on the ethos behind the knitwear: layering. For both collections, we produced a spiral-bound presenter featuring fashion photography of the key pieces and sample fabric swatches.

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