All The Workshop’s a stage*

18 January 2010 | Projects | 2 Comments

We turned part of our Sheffield offices into a working film set to create content for The Rehearsal Room

We’re currently working with Sheffield Theatres to engage non-traditional audiences in theatre productions.

We’re creating The Rehearsal Room to promote plays before, during and after performances. Potential theatre-goers will be able to use this virtual space to find out how plays are produced. The site’s content will be filmed here at The Workshop: we’re currently building a set in our offices. Users will also be able to explore the work of Sheffield Theatres through video, photos and interactive elements and add their own contributions.

The first production to receive this treatment, Henrik Ibsen’s An Enemy of the People, is showing at the newly-refurbished Crucible Theatre in spring 2010. To get the setting right, we researched the play thoroughly and identified three core ideas that resonate with today’s political intrigues.

We’ve used phrases from the play in a trailer now showing on YouTube. It’s attracting a lot of interest – you may be one of the 3000+ viewers! Next, we’re planning an all-out poster and advertising campaign around the region. Meanwhile, we’ll keep treading the boards.

* With apologies to William Shakespeare.