I recently attended an event in London and in the queue for a brew, met a guy who is mad keen on golf. We hit it off straight away, chatting about the state of his game and how he was getting over the dreaded ‘yips’ (golfer speak for missing very short putts).
It turned out he was Head of PR/Comms at an HE establishment in the south west. One of his objectives for the year was to devise a strategy to promote communications and build relationships with their audiences, by encouraging and enabling contact and dialogue.
I didn’t twig what he was saying straight away, but as the caffeine kicked in I realised that we had recently completed a project to do that very thing! So I gently suggested that when you are a large organisation with lots to say, you need to aggregate all your news, information and expertise. ‘Sounds costly and time consuming’, he replied… but it doesn’t need to be.