When we shop, we don’t just engage in a financial transaction.
At the supermarket, we want great value and quality, but we eat socially and we want to nourish and cherish our loved ones.
When we buy a new shirt, dress or shoes, we want comfort and protection from the elements, but we also want to impress our friends, colleagues, partner or potential new love.
Organisations that understand social drivers can develop their teams to tap into them, to support their brand and build deeper, more profitable relationships with their customers.
When store staff talk to customers, they start to build the social relationship between the brand and customer, as well as on the personal level.
Our social learning model focuses on the customer conversation and builds a structured training programme around it.
The aim is to develop confidence in every staff member with regard to the products, the offers and core brand values. This is combined with a deep understanding of the social aspects of acquisition and consumption.
• What’s the brand narrative?
• What’s the store narrative?
• What’s the season’s narrative?
• What’s the stock’s narrative?
• What’s my narrative?
We provide structured learning in the form of short practical activities carried out on the shop floor, with in-store support from an experienced mentor.
In the supermarket, we’ll talk about the perfect accompaniments for apple pie. At the petrol station, we’ll discuss the perfect caffeine infusion to get you through the next 200 miles. And at Christmas, we’ll help you understand the perfect choice of gift.
All of this is housed on a social learning platform that builds on existing relationships within the organisation. The platform captures learners’ activity and outcomes, as well as the dialogue between staff and mentors, allowing you to monitor and verify activity and acknowledge progress. Activities are written to ensure that they develop the individual and create examples that can instil best practice across the store and the organisation.
We are offering three free social learning pilots to high street retailers in fashion, food and technology to demonstrate the impact we can make.
If you’d like to take part, please get in touch.