ColaLife AidPod is heading to the RSA
Earlier this year, The Workshop designed and built a giant ‘AidPod’ for the ColaLife campaign. Watch the video above to see how we did it.
The concept behind the campaign was dreamt up by Simon Berry and submitted to Google’s 10^100 project. It’s an absolute corker too.
The idea is to send aid to developing countries in specially shaped AidPods that slot nicely into crates of Coca Cola (whose distribution network happens to be more wide-reaching than any aid or health organisation).
Transported inside each AidPod will be health and hygiene products, including rehydration salts, vitamin tablets and condoms.
Our giant AidPod was built to promote the ColaLife campaign. We put the AidPod together on a not-for-profit basis and already it’s been on display at Nesta and on the Fourth Plinth in Trafalgar Square as part of the One & Other project.
Now the AidPod is heading to the Royal Society for the encouragement of Arts (RSA), where it will be on display over Christmas and into January.
For more information about the campaign, you can visit the ColaLife website or get updates from the ColaLife team via Twitter.
