Chester Barrie: Brand brochure
Breathing new life into a forgotten brand, we used iconic imagery and the power of association to reintroduce the world to one of Britain's oldest Savile Row tailors.Best of British
Chester Barrie is one of the most respected names in British tailoring. But after changing hands a number of times, the business and, more importantly, the Chester Barrie brand, lost its place among the higher reaches of the menswear world. It was our job to get that identity back with a brochure that would lead a new marketing drive.
High production values
The brochure was primarily designed to market Chester Barrie to the clothing retail industry. Its cover was printed on highly tactile pinstripe paper, as Chester Barrie was known for its pinstripe suits, and a crisp, white, high-gloss paper for the inside pages. Both stocks reflect the heritage and prestige of Chester Barrie garments.
Worth a thousand words
We designed the brochure around its photography. Traditional model shots and iconic British imagery combine to associate Chester Barrie with its birthplace in London. This brand association also helps the company reach out to an international market.
