Morrisons Plus: Morrisons

Young at heart

We worked with Morrisons to launch Morrisons Plus, a new retirement club for ex-employees. The clubs helps staff move from employment to retirement by providing a range of financial, health and lifestyle support. We developed the Morrisons Plus name and brand, including its values and how the club should be communicated. The idea was to make sure people saw retirement as the next positive step in their lives.

A complete package

An important part of Morrisons Plus is how it gives ex-employees the chance to stay involved with the company. They can use their club discount card, become a mystery shopper and even provide shift cover at busy times of the year. With so much information to convey, we designed and wrote a full communications package, from application forms and leaflets to the ongoing, quarterly Morrisons Plus newsletter.

6000 and counting

Since its launch, Morrisons Plus has had a great impact on the company’s ex-employees. Exceeding all expectations, the club now has an active membership of over 6000, many having signed up following our initial burst of communications.