The British Antarctic Survey: Printed communications
The British Antarctic Survey had all the right ingredients for developing and unifying their printed publications. We helped them take a step back, remove the clutter and create an updated, clearer brand.A good head start
With a diverse target audience, from schools and colleges to the science community, the updated materials needed to work as a suite, but also as separate documents. Thankfully, BAS had plenty for us to work with. It’s easy for organisations to lose track of what they already have, but BAS’ existing library of images gave us a great place to start.
The cover story
The new cover design featured three elements: the BAS logo, an outline section of the Antarctic coastline symbol and an image. This gave the documents a common theme and consistency. By repositioning the outline and using a different image, publications could also stand out on their own.
Less is more
The new design was used on a range of BAS literature, including annual reports, educational materials and public information booklets, all pitched at different audiencences and printed on different paper sizes. The less is more approach was applied to the inside pages too, which gave complex information clarity and made it more accessible to readers.
