Ufi: 10 years of learndirect

It’s a celebration

To celebrate their 10th anniversary, learndirect wanted to engage their learners on Facebook and encourage them to share their learning experiences. They were also planning celebratory events around the country for this landmark anniversary. We brought all this together across multiple platforms, creating a ’10 years of learndirect’ symbol, event marketing materials and a brand new social feedback Facebook app.

Painting a picture

The printed materials we produced included a limited edition brochure that featured a series of portraits featuring some of the key members of the learndirect team. The brochure helped chart the first 10 years of the organisation and reflected the ‘human’ ethos of learndirect and its approach to online learning.

I love learndirect

I love learndirect is an interactive Facebook app that invites learners to share their feelings and experience of learndirect. The beauty of this approach is its simplicity: learner contributions are represented by dots which overlay a customisable background image. Users roll over the dots to see what someone has said, leave their own comments and share the app in their news streams.