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The Workshop receives D&AD recognition for Roundabout annual report

30 April 2010 | News

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The D&AD Awards help set industry standards
The D&AD Awards help set industry standards

The 2009 annual report we created for Sheffield charity Roundabout will appear in the 2010 D&AD Annual.

The Annual is widely recognised as the leading international showcase for design excellence and is a key reference source in universities, libraries and design agencies. Featured work is chosen by industry experts who judge entries in a range of design disciplines from around the world.

Left: Packaging for John Smedley 'Shapes'. Top: Images from the Roundabout annual report 2010. Bottom: Sheffield Cathedral's symbol.

Left: Packaging for John Smedley. Top: The Roundabout annual report 2010. Bottom: Sheffield Cathedral's symbol.

The last time The Workshop entered the D&AD awards, our packaging design work for knitwear manufacturer John Smedley’s ‘Shapes’ range also appeared in the annual.

After the Roundabout report picked up three Cream awards last year, we’re chuffed to bits that it’s received D&AD recognition and is one of only 560 pieces of work chosen from over 20,000 entries.

We recently designed the 2010 annual report for Roundabout, which continues the theme of its predecessor and features images of young people in some of Sheffield’s iconic playgrounds and parks.

Symbol – Sheffield Cathedral

In other trumpet-tooting news, the symbol we created for Sheffield Cathedral is set to appear in a new book called… wait for it… Symbol. Due for publication this year by Laurence King Publishing, Symbol is a collection of effective and well-designed brand marks.

The Cathedral’s symbol was developed as part of a wider rebranding process and had to reflect its mission to be a place for all people. Two simple lines convey the Cathedral’s distinctive archway and its open-door ethos. Look closer and you’ll see one person supporting, or caring for, another.

When Symbol is published the Cathedral’s symbol will sit alongside other examples, including Nike’s ‘swoosh’, the WWF panda and the Shell logo. We’ll be sure to let you know when it hits the shelves.



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