What do Google, Microsoft, Sky and McDonald’s have in common?
Well, they’re all partners of Pass IT on, a new nationwide digital inclusion initiative from UK online centres and the government’s Digital Champion Martha Lane Fox.
What is Pass IT on?
There are 10 million people in the UK who still don’t or can’t access the internet. Pass IT on asks web users to pass on their enthusiasm for the internet to their friends, relatives or colleagues who are offline.
What’s that got to do with The Workshop?
We’ve been working closely with UK online centres over the past few months developing the Pass IT on offer, strategy, and websites, which went live last weekend.
As well as helping forge the strategy behind the initiative, our creative team has developed, designed and written two websites for Pass IT on and UK online centres – one for individuals and one for partners. Cleanly designed and user-centred, the websites give individuals and companies a toolkit of resources to help get more people online.
Helping get one million online
Pass IT on is aiming high: UK online centres along with partner Race Online 2012 hope to get one million people online in two years. We’re hopeful that the websites we’ve lovingly created attract the right kind of visitors who will in turn Pass IT on to as many people as they can.
